Vrbn studios offers 3D content in new online shop

Uster ZH, August 2023

Vrbn studios, a business unit of vrbn, has set up an online shop. High-quality architectural 3D environments and 3D buildings are available there. They are used in gaming, but also in advertising, film and television as well as in simulations for autonomous driving, for example.

Vrbn studios now operates an online shop, according to a media release. The vrbn business unit specialises in consistent and high-quality architectural 3D models and 3D environments. This 3D content is now available in the online shop. According to vrbn CTO Matt Buehler, the new production is “a technological milestone that makes it possible to create believable, photorealistic cityscapes in a way that has never been possible before”.

According to a media release, the shop now offers “full-PBR, 3D urban environments and richly detailed 3D buildings (most also with three material variants) of various architectural typologies”. The content from vrbn studios is reportedly designed for quality and consistency, and can be easily used in large 3D environments for cost-conscious productions. Applications range from game cinematics to VFX (film & TV), XR and advertising to scientific simulations such as for autonomous driving.

“Tackling hidden costs in content sold on 3D marketplaces is one of the most important aspects of our value proposition,” vrbn CEO Chris Buhler is quoted as saying. “We often find that the cost of correcting cheap content is massively underestimated when calculating production costs.” This, he says, has a strong impact on other project budgets. “We see that our buildings and environments are a quick and easy way to create believable film-quality 3D environments, especially for small to medium-sized creative studios.”

More articles