Future for the metropolitan area Strategy 2027

November 2024

With its Strategy 2027, the Zurich Metropolitan Conference (MKZ) has developed a vision for innovation, economic strength, resource utilisation and social cohesion in the Zurich metropolitan area. With four strategic goals and three roles, it sets the framework for its future activities.

The MKZ focuses on further expanding Zurich’s innovative strength and attractiveness as a business location. Platforms are designed to promote the exchange of knowledge, while targeted projects and legislative initiatives create a positive climate for innovation. This is how the MKZ responds to challenges such as climate change and geopolitical uncertainties.

Promoting education and research
Zurich should retain its leading position in education and research. A mission statement will bring the various players in the metropolitan area closer together. At the same time, the MKZ is promoting digitalisation in the administration in order to position the location nationally and internationally for the future.

Rethinking the use of resources and mobility
New working models such as working from home and flexworking are seen as an opportunity to improve the work-life balance and organise the use of space more efficiently. Pilot projects should clarify how to deal with limited land resources in the growing Zurich area.

Strengthening social cohesion
The MKZ is committed to equal opportunities and participation. Integration projects, social mixing and anti-discrimination initiatives are intended to promote cohesion in society and strengthen trust in political institutions.

Platform, advocacy organisation, innovation laboratory
The MKZ has three strategic roles. It is a platform for dialogue, an advocacy group for common concerns and an innovation laboratory for new approaches. These roles make it possible to involve members and external stakeholders and create synergies.

Organisational implementation
The strategy is divided into fields of action, which are operationalised through concrete mediation and action goals. Expert groups contribute the necessary knowledge to effectively implement the strategic objectives.

The Zurich Metropolitan Conference’s Strategy 2027 provides a clear framework for promoting innovation, sustainability and social cohesion in the metropolitan area. Through targeted activities and collaborations, the MKZ contributes to the positive development of the Zurich economic and living environment.

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