Zug remains Zug – liveable, visionary, vibrant

In an interview with the Mayor of Zug, we discuss the challenges and opportunities facing the city of Zug on its path to a sustainable, innovative future. From economic growth and affordable housing to climate protection measures - the mayor explains the visions and concrete measures that are intended to strengthen Zug as an attractive place to live and do business.

How is the Zug economy doing?
Zug is praised in numerous specialist publications and in the media for its diversified economy – services, trade, manufacturing industry and commerce. Growth is still above the Swiss economic average of 1.2% and has so far proved resilient to global or technical upheavals. Thanks to the positive financial results, the city of Zug, together with private households and the flourishing economy, is an important pillar for further growth in the coming years.

How does the city of Zug plan to ensure its economic growth is sustainable in the coming years, especially given the strong focus on the financial and crypto industries?
Sustainability also means that we look after the companies based here and are reliable partners and employers. It is therefore important that we continue to have strong legal certainty in Switzerland and Zug. We offer a strong education system, have short distances to the city and canton, maintain great local recreational areas and have good road and rail connections to Lucerne and Zurich.

Zug is experiencing high demand for residential and commercial space. What long-term solutions does the city see to promote residential construction while maintaining the quality of life?
Many years ago, we demanded the framework conditions for the V-Zug site/technology cluster development plan and the LG site development plan with a letter of intent. In both of these cases, we defined 10,000 m2 of affordable housing and affordable commercial space. We have also been working closely with Zug’s building cooperatives for over 10 years. We also recently purchased an area right next to the railway station for 65 million. This is to be used for the construction of affordable housing. The mix of flats still needs to be defined and will ultimately be put to a referendum. Here, too, it is to be sold under building rights. This is because the building cooperatives know what the people of Zug need in terms of housing. In addition, the city of Zug is working closely with landowners to develop development plans in cantonal densification areas that permit high densities. The municipal high-rise building regulations form an important legal basis for this. As part of these measures, increased attention is paid to the quality of the open spaces on the sites themselves, as well as the other public open spaces. In the spirit of a “city of short distances”, the inner-city open spaces and leisure infrastructure, as well as the natural and landscape areas, should be easily accessible, especially by public transport, on foot and by bike.

What new projects and initiatives is the city of Zug planning to promote sustainable urban development?
There are many new projects in the city of Zug. They all have to take equal account of social, economic and ecological aspects. In this respect, each of our projects should already support sustainable urban development. Perhaps you will allow me to give you two examples in which we are also playing a pioneering role. For example, an internal strategy project is underway to check whether we are well organised and sufficiently fit to master the future challenges of sustainable development. Or in the area of climate adaptation: we are currently installing temperature sensors throughout the city to identify heat islands and take targeted measures.

The issue of affordable housing is becoming increasingly important. What measures is the city taking to ensure that Zug remains attractive for less affluent people?
The city council is already calling for affordable housing to be created on at least 20% of the additional eligible floor area in residential and mixed zones when issuing ordinary development plans. Following the adoption of the “2000 flats for Zug’s middle class” initiative, affordable housing of at least 40% of the newly constructed living space must be created in residential and mixed zones located in densely populated areas when issuing ordinary development plans and in the case of rezoning and upzoning. To be honest, however, this has also halted construction projects. We are currently working on solutions.

How important is citizen participation in municipal projects to you, and what opportunities do the residents of Zug have to contribute their ideas and opinions?
The city of Zug has a strong and long-standing culture of participation. Public participation projects on various topics have been held regularly since the 1990s. The online participation portal “mitwirken-zug.ch” has also been available since 2020.

Traffic in and around Zug is increasing. What is the city’s plan to bring the transport infrastructure in line with growth and strengthen public transport at the same time?
Unfortunately, the city tunnel was rejected and solutions must be found nonetheless. The city of Zug is working closely with the cantonal civil engineering office to develop a joint transport plan for the vibrant centre of Zug. The city’s aim is to ensure that the existing road space is available to all road users equally and efficiently: Cars, public transport, bicycles and pedestrians. Fortunately, the city of Zug is small-scale, so many things can be done on foot or by bike.

What plans are there to further expand public transport in order to relieve commuters and reduce traffic in the city?
The next major expansion step is planned for the opening of the Zimmerberg tunnel. This will be around 2035 to 2037. Until then, public transport will continue on the current routes and the frequency will be adapted to demand. The public transport system will thus be adapted to the needs of the municipalities on a “small scale”. According to GöV, the municipalities have the option of purchasing additional services over and above those ordered by the canton. The city of Zug does this with the Zugerberg railway and on bus route 5, where it purchases additional cable cars and courses. This additional service, which is decided by the city parliament, gives the city of Zug flexibility over and above the service determined by the canton. However, it is clear that the service ordered by the canton is excellent and that the municipalities hardly need to make any improvements. The city of Zug already has excellent public transport connections in all neighbourhoods. Additional courses significantly reduce the cost recovery ratio. The cost recovery ratio to be achieved according to the GöV is 40%. Personally, I would like the S-Bahn to offer double-decker trains.

How does the city of Zug support the expansion of educational facilities in order to address the shortage of skilled labour and at the same time strengthen Zug as a location for education?
Education is our only resource and this is where the city of Zug invests the most money. The design of attractive school buildings as places to work and learn, with the involvement and participation of pupils and teachers in the planning process, are key concerns. In addition, there are attractive childcare and leisure facilities for children and families as well as a modern ICT infrastructure. In addition, forward-looking and innovative projects and collaborations such as the school portal – where parents can communicate online with teaching and support staff and the school administration – the DigiWerkstatt and the inclusion of AI in lessons are being driven forward. However, it is also important that we meet the needs of companies and actively support the dual education system. A great project is underway here!

What role does the promotion of innovation play in Zug and how is the city planning to establish itself as a centre for pioneering technologies and companies?
The promotion of innovation plays a central role in the city and canton of Zug in positioning the city as a centre for pioneering technologies and companies. One important point is: we try things out. For example, following a presentation by a student, we decided to accept Bitcoin as a means of payment in the city of Zug, which caused a worldwide furore. Today, the city of Zug is THE Crypto Valley worldwide with over 4000 employees in over 800 companies. True to the motto: “no risk, no fun”. We will continue to be innovative! Targeted measures and programmes are designed to strengthen the innovative power of the city of Zug so that the environment becomes even more attractive and motivating for companies and, above all, for employees. You can move mountains with innovative projects and motivated people. The framework for this is provided by the development strategy for the city of Zug adopted by the City Council in autumn 2021: “Zug remains Zug – liveable, visionary, vibrant”. It is an overarching management tool with a long-term perspective to help shape the future of the city of Zug. Innovative economy, green city, strong community, healthy finances – these are our credos for the future.

What is your long-term vision for the city of Zug? What goals are you determined to achieve in the coming years?
As a growing business location with excellent conditions for companies and skilled workers from near and far, we cultivate our economic diversity and position ourselves specifically through future-oriented industry clusters. We are developing Zug as a green city in a sustainable and resource-conserving manner and are planning mobility, space and energy in a visionary way.

In the tension between tradition and modernity, we promote dialogue and create an inspiring framework for a vital, diverse and cosmopolitan urban community. And to maintain our healthy finances, it is important to ensure competitive framework conditions, make future-oriented investments and secure our tax base in the long term. In addition to all impact targets, we promote lifelong learning, utilise the potential of diversity in the population, economy and culture for pioneering lighthouse projects for change and use incentives to steer change.

Zug is committed to more climate protection. Can you give us an overview of the most important measures that are currently being implemented to reduce CO2 and increase sustainability in the city?
When it comes to climate protection, the focus is on moving away from fossil fuels. All heating systems must be able to run on local renewable energy in the medium term. Compliance with modern building standards and, together with Wasserwerke Zug (WWZ), the expansion of district heating are at the forefront here. We have brought Circulago into being. We take cold and heat from the lake and thus have a “battery” on our doorstep. At the same time, we also want to upgrade our own properties, produce our own electricity and get rid of fossil-fuelled heating systems. The introduction of CO2 monitoring and many larger and smaller measures as part of the “Energy City” programme, where we have also been certified with the “Gold” label for 2023, will help us achieve this. I am convinced that we can supply ourselves with energy. We have innovative companies such as Siemens, Landis & Gyr, V-Zug, the technology cluster and many more companies in Zug that all offer these technologies and innovations. It’s certainly been 10 years since Siemens showed us that the technology for local self-sufficiency already exists, so let’s do it!

Where do you see the city of Zug in 20 years’ time?
In 20 years’ time, the city of Zug should be a liveable, innovative and sustainable place that offers both economic dynamism and a high quality of life. In other words, we will have made Zug even more attractive for companies and skilled workers, while at the same time creating space for a strong community. Zug’s role as an international business and financial centre has been strengthened, particularly in the area of digitalisation and new technologies such as blockchain and AI applications. Thanks to sustainable urban planning and environmentally friendly infrastructure, the city of Zug is climate-neutral. We have attractive places to live and work, green recreational areas, attractive cultural offerings and a diverse infrastructure for education, leisure and health. Zug has made a name for itself as a centre of education and innovation that is networked with tertiary education institutions and research facilities. We have intelligent traffic management and an efficient infrastructure that meets the needs of a growing population and is designed to be sustainable. Progress is being made step by step – I am delighted!

Quelle: Dieter Müller, Bilder: zVg.