Zeix revolutionises the user experience on Newhome with a new design
At a time when digital presence is crucial, Zeix has worked with Exanic to revamp the design of the Newhome property portal. The aim of this redesign is to simplify the property search for users with a fresh, user-friendly interface.
The Newhome property portal has been shining in new splendour since the end of March. The redesign, for which Zeix and Exanic were responsible, presents itself in an appealing mint colour that stands for freshness and clarity. This colour underlines the desire to offer searchers and advertisers a platform that is not only visually appealing, but also sets standards in terms of user guidance and functionality.
Sabrina Schmid, Senior UX Manager at Newhome, emphasises the improved user-friendliness at the heart of the redesign: “We have revised our design with a clear focus on the needs of our users. The result is intuitive navigation that allows users to find the information and offers they want more quickly and effectively.” Simplifying operation and focussing on the portal’s essential functions should provide users with a seamless experience.
Silvio Frei, Head of Marketing & Communications at Newhome, emphasises the importance of a mobile-optimised website: “The majority of our users access our portal via mobile devices. It was therefore particularly important to us to make the design responsive and significantly improve loading times.” This optimisation reflects the desire to offer site visitors an optimal user experience, regardless of the device they use to access the site.
The new design of Newhome is not only a visual refresh, but also represents the adaptation to current and future needs of users in the digital property market. The standardised design and clear language in the new campaign design communicate the portal’s core products – searching and advertising – consistently across all channels. With this step, Newhome is setting new standards in digital property search and marketing by creating a user-centred experience that simplifies access to property information and services.