Transformation in focus EXPO REAL 2024
A survey conducted as part of EXPO REAL 2024 shows that digitalisation and transformation are among the key challenges facing the real estate industry. The industry is facing up to the new realities with an expanded focus on forward-looking topics.
Once again this year, EXPO REAL conducted a survey among its participants. Of the 516 exhibitors and visitors surveyed, 91 percent consider digitalisation to be a very important or important topic, followed by interest rate policy and energy solutions for neighbourhoods. Stefan Rummel, Managing Director of Messe München, emphasises: “EXPO REAL 2024 is not only dedicated to the important topics of the future in the conference programme, but also in the new ‘Transform & Beyond’ exhibition area.”
Changing types of use and investor interests
The survey also shows that new types of use are gaining in importance. For 70 per cent of respondents, the residential sector is in first place, followed by care properties and data centres, which have become much more relevant. Interest from future-oriented investors such as pension funds and family offices also remains high.
Focus on affordable housing
Another key issue is the creation of affordable housing. 95 per cent of respondents see building in existing buildings as a decisive factor, closely followed by the cost of land and serial construction. These topics will also take centre stage at this year’s EXPO REAL, with a special exhibition and practical examples.
Europe remains attractive
Globally, Europe remains a key market for property investment, with 81 per cent of votes. Western Europe and the D-A-CH region are seen as particularly important future markets. The USA and the Asia-Pacific region also continue to offer potential.
The survey for EXPO REAL 2024 makes it clear that the transformation of the real estate portfolio and digitalisation are key factors for the future of the industry. With diverse discussions and new exhibition formats, EXPO REAL from 7-9 October will address the pressing challenges and offer space for exchange and solutions.