That was the (PropTech) year …
In a good three weeks, 2021 will also be history. An eventful year - also in the PropTech area. The digitization of the real estate industry continued to pick up speed. Providers of PropTech solutions consolidated, customers positioned themselves. One funding followed the next. And there is a clear trend: ecosystems. PropTechMarket does a quick wrap-up.
The money seems to be on the street at the moment. A number of well-known financing rounds were closed and numerous seed funding was obtained. In addition to the professional venture capital companies, there were increasingly also corporates who want to cut a piece of the (PropTech) pie here – among other things, to secure appropriate product know-how and digital competence in the company.
More and more insurance companies and banks have used the past twelve months to build their own “living” ecosystem. What was planned and designed in the “Corona year” 2020 was implemented in 2021 – with the aim of strengthening the company’s own market position, for example in the mortgage business, in real estate marketing or in the area of insurance solutions.
Mobiliar made the most of the talk with its ecosystem ventures. The insurance company has set up the Liiva joint venture with Raiffeisen, among other things, in order to use this platform to give its customers access to the living ecosystem and to establish a continuous value chain. But Credit Suisse, the mortgage specialist Moneypark and the data specialist PropTech Pricehubble also recently announced their partnership with the aim of creating a service and information platform for homeowners. And for the cantonal banks, who have been on the market for a long time with the newhome.ch platform, real estate is part of their core business. With a substantial participation of three cantonal banks in the PropTech company emonitor, a leader in the digitization of letting and marketing processes, a further step towards the living ecosystem has been taken.
The past year was also marked by mergers and amalgamations of existing business models – such as the portal and solution provider Flatfox and the management solution Aroov. The announcement of the merger of several real estate portals such as homegate.ch and ImmoScout24 under the Swiss Marketplace Group (SMG) brand, a joint venture between TX Group, Ringier, Mobiliar and General Atlantic, has really hit the mark.
So it will be exciting to see how things will continue in the new year and what concrete successes we will observe. The basis has been created in many ways, but there is certainly still a lot to be done at the level of organization, restructuring and governance. And the topic of sustainability will probably also be mentioned more often in the new year …
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