SMG Swiss Marketplace Group takes over moneyland.ch
SMG Swiss Marketplace Group has acquired the online comparison service moneyland.ch. Founded in 2013, the service will continue to operate as an independent brand within SMG's "Finance & Insurance" business unit, as the company announced on Tuesday. The takeover includes 100 per cent of the shares in moneyland.ch, with founder Benjamin Manz remaining active as Managing Director.
SMG Swiss Marketplace Group, which was founded in November 2021 as a joint venture between TX Group, Ringier, Die Mobiliar and General Atlantic, is expanding its portfolio with this acquisition. The existing brands in the areas of real estate (ImmoScout24, Homegate, Flatfox, Immostreet.ch, alle-immobilien.ch, home.ch, Publimmo, Acheter-Louer.ch, CASASOFT, IAZI), automotive (AutoScout24, MotoScout24) and general marketplaces (anibis.ch, tutti.ch, Ricardo) are now being joined by moneyland.ch in the area of finance & insurance.
High-quality financial comparisons and expertise
Jochen Pernegger, Managing Director Finance & Insurance at SMG, emphasised the importance of moneyland.ch: “With its high-quality financial comparisons, moneyland.ch has set standards in the industry, both then and now. We are delighted to be working together to drive the Finance & Insurance segment forward and to be able to benefit from the breadth of products, expertise and years of know-how of the moneyland team.”
Ideal addition to the existing offering
The integration of moneyland.ch ideally complements SMG’s offering in the finance and insurance sector. FinanceScout24, SMG’s existing brand in the Finance & Insurance segment, will be expanded through the acquisition. This will enable consumers in Switzerland to find and take out suitable products for their financial and insurance needs quickly and digitally.
Advantages of the acquisition
Benjamin Manz, founder of moneyland.ch, sees the acquisition as a major advantage. “Moneyland.ch can benefit from the digital expertise, network, reach and awareness of the established SMG platforms.” This will enable the comparison platform to become accessible to a broad audience. Manz adds: “We are particularly looking forward to working with the FinanceScout24 team.”
With the acquisition of moneyland.ch, SMG Swiss Marketplace Group is strengthening its position in the Finance & Insurance segment and offering Swiss consumers extended access to high-quality comparison services.