Swiss sales company in the canton of Schwyz
Gira is now also represented in Switzerland with its own sales company. The building technology specialist has chosen Feusisberg as its headquarters. To ensure a successful market entry, the German company initially wants to focus on the field of building automation.
Gira has opened its Swiss branch in Feusisberg. From there, the building technology specialist from the German state of North Rhine-Westphalia intends to gain a foothold in the Swiss market with its own sales company. In addition to Switzerland, Gira is also represented in the UK, Austria, the Netherlands and Spain. According to the information provided, importers market and sell Gira products and system solutions in a further 35 markets with a focus on Europe and Asia.
Alfred Mölzer, who has been Managing Director of Gira Austria GmbH since 2022, will be responsible for the Swiss business. Together with his team, he meticulously prepared the establishment of Gira Swiss GmbH over a period of around one and a half years, according to a company press release. In addition to analysing figures and statistics, numerous discussions were held with market participants from the retail, trade, architecture and construction sectors, according to Mölzer. “This is the only way to get a feel for what makes the market tick and which specific needs we need to fulfil with our range of solutions and services.”
These have shown the medium-sized technology company that there are opportunities for a successful market entry, particularly in the field of building automation. After all, the company has played a key role in shaping the digital networking of home and building technology with its developments from the very beginning. This will therefore be the “spearhead” of market development.