Sandro Principe takes over as Head of Business Clients at SMG Real Estate
SMG Swiss Marketplace Group has appointed Dr Sandro Principe as the new Director Business Customers for SMG Real Estate. Principe succeeds Marcel Meier, who has successfully built up the B2B business and will be focussing on his doctoral studies in the future.
From 1 November 2024, Dr Sandro Principe will take up his new position as Director Business Customers at SMG Real Estate. He is responsible for the strategic management of the division and heads up the sales and customer service area for platforms such as ImmoScout24, Homegate and Flatfox. With his many years of experience from leading positions in the property and IT industries, Principe has the necessary expertise to further develop the business area. He previously worked as Chief Transformation Officer at Wincasa AG and headed up the international property management practice at Yarowa AG.
Martin Waeber, Managing Director of SMG Real Estate, is delighted with the new appointment: “In Dr Sandro Principe, we have gained an expert who is very well connected both in the Swiss real estate sector and in the IT landscape. We look forward to working with him in the future and to the further development of our business client division.” Principe succeeds Marcel Meier, who has successfully built up SMG Real Estate’s B2B business over the years. In future, Meier will concentrate on his doctoral studies in Lyon and continue to support the company in an advisory capacity.
Dr Sandro Principe has a Ph.D. in Business Administration from the University of St. Gallen and extensive further training in management consulting and agile management. In his new role, he will be responsible for further expanding SMG Real Estate’s business client relationships and strategically managing sales and customer service.