Riverside benefits from pop-up pickling
Real estate marketing with a difference: the makeshift restaurant on the Riverside attracts many guests. Quite a few of them show interest in the rental apartments and commercial space that are still under construction.
The Riverside in Zuchwil combines the best of both worlds: urban amenities and rural tranquility. The owner is the Swiss Prime Investment Foundation, which not only attaches great importance to careful treatment of the environment, not only in this sensitive development. "For us, a holistic, sustainable development of this former Sulzer industrial area also includes regular exchange with the surrounding area and the community in order to be able to respond to the current needs of society in the further development of the existing master plan," says Tobias Hossfeld, Head Development at of Swiss Prime Site Solutions AG, the asset management team of the investment foundation. Markus Hauri, a genuine Solothurn native and his team from mha GmbH, is responsible for the structural developments. At the same time, Andreas Brunner and his team from Wincasa MUSM are working on the best possible management and marketing of the new quarter, which offers space for a wide variety of uses such as living, leisure and business. Seen in this way, around 20 people are permanently busy with the riverside area.
Lots of momentum
Last year the RiverYard garden pub was created in an industrial look, which not only received a lot of popularity from the region, but also works wonderfully as a marketing tool. Many guests were already interested in renting an apartment, even though the shell was not even finished. "We did not expect such a rapid momentum of its own", says Leo Smeets, Head Letting at Swiss Prime Site Solutions AG. He believes this development will continue in the future. The restaurateur would also like to stay on the site for the long term and is already working on new ideas with the development team. In the area of living, too, development is being advanced with care and continuity. Various projects are being worked out in line with ongoing demand and will be implemented in the coming years.
Proximity to the quarter
Riverside management is currently looking forward to inquiries from other interested parties, for example from the retail and service sectors or the catering industry. Seen in this way, the development from a former industrial area to a lively, diverse quarter is working very well. According to Hauri, more and more people are recognizing the qualities of the area and are able to establish a closeness. The effects of the pandemic have also resulted in only a few changes in rental inquiries.