PriceHubble acquires WhenFresh
PriceHubble, a property valuation company, has fully acquired the British data service provider WhenFresh. With the merger, PriceHubble expands its position as market leader in the UK.
PriceHubble, according to its own information the European market leader for performance data solutions in the field of real estate and finance, has acquired London-based WhenFresh ltd. Acquired. According to a media release, the wholly owned merger of WhenFresh into PriceHubble’s portfolio will lead to the expansion of its leading market position.
WhenFresh previously provided data and decision systems to banks, insurers, the public sector and other Big Data users and is a leading specialist in residential property data in the UK. The company provides access to over 200 proprietary, private and public datasets. WhenFresh’s solutions and expertise now enable PriceHubble’s clientele to make faster, more informed and more cost-effective decisions around property risk.
“PriceHubble has quickly established itself as the leading B2B SaaS provider of real estate performance data solutions for banks, insurance companies and asset managers globally,” Dr Stefan Heitmann, founder and executive chairman of PriceHubble, was quoted as saying in the statement. “Seeing our sixth acquisition successfully completed and our unique capabilities extended into the largest banking and real estate market in Europe and beyond fills us with respect and joy in equal measure. We are exceptionally pleased to welcome the WhenFresh team.”
WhenFresh Ltd will become a wholly owned subsidiary of PriceHubble UK, led by Mark Cunningham, co-founder and director of WhenFresh. Alan Dean, Co-Founder and Technical Director of WhenFresh, will become Group Innovation Director of PriceHubble.