Presence Switzerland is satisfied with the presentation at the Expo

Dubai/Bern, April 2022

Presence Switzerland takes stock of Switzerland's appearance at the world exhibition in Dubai. The Swiss Pavilion attracted 1.7 million visitors and also served as a platform for trading partners. He has also won three awards.

At the end of March, the world exhibition in Dubai came to an end after six months. According to a press release , Presence Switzerland is satisfied with Switzerland’s performance. As a unit of the Federal Department of Foreign Affairs (FDFA), Presence Switzerland was responsible for running the Swiss pavilion during the Expo.

According to Presence Switzerland, the Swiss Pavilion received a total of 1.7 million visitors. Among them were people from around 100 different nationalities. This made the Swiss Pavilion one of the most popular and most visited pavilions at the Expo.

The Swiss Pavilion also served as a platform for exchange with trading partners. More than 50 companies and 20 institutional partners and universities have used it for this purpose. In addition, 987 official delegations visited the pavilion, including 90 prime ministers, ministers and governors from different countries.

A survey showed that the majority had a good or very good impression of the Swiss presence. The pavilion has also had a positive impact on how Switzerland is perceived in areas such as innovation, tourism, sustainability and Swiss products.

The Swiss pavilion also received three prizes: the World Expo Award from Exhibitor magazine as the best medium-sized pavilion, the 2A Certificate & Veneration and Innovative Achievement Memorial Icon from 2A magazine and an award for architecture and landscape from the Committee of Experts of the Bureau International des Expositions ( BIE ).

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