Optimism among Swiss estate agents for 2025
The members of the Swiss Chamber of Real Estate Agents (SMK) are cautiously optimistic about the year 2025. 57 per cent of all members in a recent survey expect the property market to move sideways, while 38 per cent even expect the market to expand. Despite the positive mood, the sector remains challenged - in particular by unrealistic price expectations among buyers and sellers.
The abrupt end to the low interest rate phase of recent years and stricter lending regulations have had a lasting effect on market dynamics. While buyers have become more cautious as a result of higher financing costs, many sellers are still holding on to their inflated asking prices. This discrepancy makes property marketing considerably more difficult and often leads to misunderstandings between the parties. SMK members see this as one of the biggest challenges for the coming year.
Trust and expertise as the key to success
Property marketing is and remains a “people business”. Successful estate agents rely on experience, trust and advice based on sound market knowledge. A strong awareness of quality and a high-profile positioning create the necessary trust among buyers and sellers. With their certified expertise, SMK members offer comprehensive, individually tailored advice and guarantee the best possible sales price.
Focus on sustainability and shortage of skilled labour
In addition to the price issue, topics such as sustainability and ESG requirements are increasingly coming to the fore. The shortage of skilled labour is also an increasing challenge, as the demands on estate agents are constantly rising. Residential construction activity is also falling short of expectations, which is further exacerbating the supply deficit. Other important topics for 2025 include new forms of housing, the use of artificial intelligence and demographic trends.
Further information can be found at www.maklerkammer.ch
