New impetus from Properstar

April 2025

Digitalization is changing the real estate market in German-speaking Switzerland. Properstar is entering the German-speaking region of Switzerland with a focus on digital brokerage and cost-efficient processes. Under the leadership of Sonja Honauer, the new branch aims to establish innovative solutions and improve market transparency.

Digital mediation and cost-efficient processes are becoming increasingly important. Sonja Honauer, Director DACH at Properstar, is driving the expansion of digital structures and analyzing how digital tools can improve market transparency.

Customer-centric philosophy
The company focuses on simplicity and cost efficiency in the interests of its customers. With global experience from over 50 countries, the company offers a real estate portal that is characterized by lowest price guarantees. The focus is on transparent prices and simple processes, without unnecessary frills or overpriced additional products.

Successful model from the past
Gérard Paratte, owner of Properstar, has already shown with Immostreet how successful fair and clear price models can be. He is now continuing this philosophy with Properstar. Maximum efficiency at minimum cost for customers. This makes Properstar a flexible and reliable partner for the real estate industry.

Future-oriented vision
“Digitalization has revolutionized the real estate market, but there is still a lot of potential, especially in Switzerland,” says Honauer. In her new role, she wants to challenge established structures and establish innovative, customer-friendly solutions and is ready to make lasting changes to the real estate market in German-speaking Switzerland.

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