Achieving success even more efficiently with digital tools

November 2024

The optimisation of marketing and management processes not only reduces costs, but also allows real estate professionals to focus even more decisively on their customer relationships. SMG Real Estate offers digital solutions that use automation and artificial intelligence to speed up the advertising process and improve customer communication. Tools such as the Flatfox Messenger also simplify the letting process and professionalise the exchange with interested parties. Business customers can access these and many other solutions in the digital ecosystem with just one login - an easy way to achieve greater efficiency and improved performance.

In the current market situation, efficiency in marketing and management processes is more important than ever for property professionals. A quick letting or sale means lower costs. With optimised digital operating and communication processes, estate agents and property managers also gain valuable time to focus on the essentials: looking after tenants and owners. The new digital solutions from SMG Real Estate offer the ideal support to save time and money in the property business while improving the quality of customer communication.

Automation and artificial intelligence (AI) are two important new details that SMG Real Estate is using to support its business customers in making the marketing process more efficient. New tools based on these technologies significantly simplify and speed up the listing process. All you need to do is enter the address and some specific data about the property and the advert is created automatically. The software accesses IAZI’s extensive database.

In a matter of seconds, concise and appealing property texts are also created that optimally present the specific advantages of the property. The new AI solution is conveniently integrated into the Business Manager user interface and is available as an option.

Strengthen customer loyalty through fast and professional communication

Communication with potential prospective tenants is now much easier thanks to the Flatfox tools, which are also integrated into the Business Manager. The Flatfox Messenger enables efficient management of the entire rental process. From scheduling viewings to online application management and the automatic generation of rejections – everything can now be done with just a few clicks. This simplification creates space for the essential tasks, such as intensive support for owners and tenants. A particularly useful feature is the digital reference check, which allows quick access to all relevant information on prospective tenants and thus increases the chances of swift rental agreements.

In addition, improved lead qualification ensures that all contact enquiries contain all the necessary information to qualify customers, including relevant financial aspects. Property professionals thus receive all decision-relevant information at a glance, which increases the chances of success in the letting process and facilitates faster deals.

Last but not least, it provides access to a comprehensive digital ecosystem that includes numerous other partner services. Customers can now access all SMG Real Estate services via a single login. This means that they can access the entire SMG Real Estate ecosystem with just one login, including daily updates in the Business Manager and third-party services – all available in a centralised and user-friendly way.

There has already been a lot of positive feedback from existing and new customers who have tested SMG Real Estate’s digital tools in a practical check. The numerous pieces of feedback flow directly into processes that are used to further develop the solutions and services on offer and work on additional innovations. The aim is to enable property professionals in Switzerland to digitally let and manage their properties with maximum efficiency and professionalism.

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