More innovation, more craftsmanship, more opportunities Swissbau 2026

Swissbau 2026 brings a breath of fresh air to the construction and property industry. From 20 to 23 January 2026, Messe Basel will become the central meeting place for the industry and will provide clear impetus for the future with new specialist areas, interactive formats and an expanded concept. In addition to even greater practical relevance and new collaborations, exhibitors and visitors will benefit from an enhanced trade fair experience that focuses on growth and innovation.
Swissbau has been one of the most important platforms for the construction and property industry for over 50 years. in 2026, it will present itself with new focal points and strategic partnerships. The specialist areas of plaster, paint, dry construction, solar technology and energy storage have been officially included in the programme for the first time. The cooperation with the Swiss Association of Painting and Plastering Contractors (SMGV) is particularly noteworthy, as it provides for an additional expansion of the exhibitor and visitor segment.
The co-operation with the SMGV is reflected in various areas of the trade fair. In addition to new live demos and specialist events, the renowned “Swiss Prize for Plaster and Paint” will also be awarded at the trade fair. These additional formats will ensure stronger industry networking and enable exhibitors to make targeted contact with specialists.
Meeting point for trade: more interaction and Swissness
A new, interactive area for the building trade will be created in Hall 1.0 under the motto “Swissness”. Here, the trade fair organiser wants to place a stronger focus on the skilled trades as a central component of the construction industry and, in particular, inspire young talent for the sector.
A special highlight is the interactive house construction area, where various trades work in parallel and demonstrate their skills. Leading tradesmen will also be presenting their materials, tools and technologies. The neighbouring BauBeiz will be a lively meeting place for professionals, manufacturers and interested parties to exchange ideas. The combination of specialist knowledge, practical demonstrations and networking makes this area an important part of Swissbau 2026.
Creative staging for more experience
The trend world for interior design will be staged for the first time in Hall 1.2 and offers a modern, high-quality ambience for exhibitors from the bathroom, kitchen, floor/wall/ceiling, lighting and contract furnishing sectors. The redesign will enable stronger content-related networking between the exhibitors and ensure a holistic trade fair experience.
This reorganisation also sees the return of Saturday as a trade fair day – but exclusively for Hall 1.2 and the Swissbau Focus. The extended opening hours will give both trade visitors with a strong professional commitment and private builders another opportunity to visit the trade fair.
Knowledge transfer and practical solutions
With the established Swissbau Focus and Swissbau Lab, the trade fair continues to focus on interdisciplinary exchange and practical solutions. While Swissbau Focus serves as a platform for political, economic and social discussions, Swissbau Lab offers a place where visitors can discover innovative products and sustainable technologies and try them out for themselves.
Exhibitors also benefit from the new workshop programme, which gives them the opportunity to demonstrate their applications live in a practical environment. This further increases the added value for visitors, as they not only receive information, but can also experience the solutions directly.