Location promotion in Switzerland – hybrid conference and awards

Baden, March 2022

The Swiss Association for Location Management SVSM is the umbrella organization for location and business development in Switzerland. The association promotes professionalization and interdisciplinary networking with various activities. The hybrid specialist conference "SVSM Dialogue Site Management" will take place on March 31st. The application period for the “SVSM Awards”, which honor innovative projects in location and business development, site development or location promotion, is now open.

With the “SVSM Dialogue” series of events, the Swiss Association for Location Management SVSM imparts specialist knowledge and connects location managers, business developers, real estate experts, spatial planners and other interested parties. At the upcoming spring event, which will take place on March 31, 2022 from 3 p.m. to 6.30 p.m., practical presentations from Upper Valais, the city of Baden and the Wil region will provide valuable technical input for day-to-day work. At the “SVSM Dialogue on Location Management”, three exciting speakers will use case studies to show practical solutions and strategies and discuss current challenges: Thomas Lütolf, Head of Location Promotion City of Baden, will present the regional economic vision of the Baden North district. Anne Rombach-Jung, managing director of REGIO WIL, talks about the future of WILWEST and Esther Schlumpf, project manager at the Upper Valais regional and economic center, deals with the question of whether governance can be a success factor for regional development.

Be there – on site or via live streaming
The “SVSM Dialogue Site Management” is held as a hybrid event: The participants either attend the event on site in the unique ambience of the garden hall of the Villa Boveri in Baden or join the event virtually – the entire event is streamed live and offers thanks to a special Event platform also gives virtual participants the opportunity to interact. After registering online, all participants will receive a personal participation link with which they can log into the event via a browser. The event is free for members of the SVSM. Non-members pay a fee of CHF 50. If a membership is registered during or after the event, this amount will be refunded.

Registration and detailed program:
https://svsm-standortmanagement.ch/anlaesse

SVSM Awards for innovative projects
In addition to the hybrid specialist conferences, the “SVSM Awards” are another focus of the SVSM. These will be awarded again in 2022 after a two-year break due to the pandemic. The awards are aimed at small and large projects – from local to national. The “SVSM Awards” want to make the variety and quality as well as the innovative strength of projects from all over the country visible and thus strengthen the position of the corresponding organizations and initiatives. The “SVSM Awards” are both an incentive and a reward for those involved in the area of location and business development. Projects with a particularly high degree of innovative strength are awarded. Possible examples are location strategies, area developments and corresponding positioning, projects to promote innovation and business clusters, projects to establish or strengthen location brands, promotional activities and campaigns, events that strengthen a location, or organizational development and cooperation models. Applications for the awards are made using an online form. A jury of experts selects the nominated projects from all submissions. The nominees then have the opportunity to present their project to the jury in a virtual session. The announcement of the winning projects and the presentation of the awards will take place as part of the “SVSM Dialogue Economic Promotion” on November 2, 2022.

Further information and online application:
https://svsm-standortmanagement.ch/awards

The umbrella organization for location promotions
The Swiss Association for Location Management SVSM is a professional association founded in 1998. It enables the interdisciplinary exchange of information and experience, links teaching, research and practice, promotes professionalization in site management and is the contact for questions about site management. The SVSM currently has around 80 members from the areas of location and business development, c, real estate as well as training and further education. Twice a year, the SVSM organizes the hybrid conference “SVSM Dialog”; in spring with a focus on topics related to location promotion, in autumn with a focus on economic development. After a break due to the pandemic, the trade association is again presenting the “SVSM Awards” this year for innovative projects in the area of location management and business development. At the beginning of October, the SVSM – also after a two-year break – once again organizes the popular guided visit to Europe’s largest trade fair for locations and real estate, the Expo Real in Munich.

Further information on the SVSM:
https://svsm-standortmanagement.ch

More articles