Artificial intelligence makes real estate marketing more efficient
The use of artificial intelligence is fundamentally changing the real estate industry. With the new real estate software Casaone from Casasoft and IAZI, real estate professionals can work more efficiently, and property seekers benefit from faster and higher-quality data capture.
The use of artificial intelligence (AI) is changing the way real estate is bought and sold. According to a press release from the Swiss Marketplace Group(SMG), real estate professionals see great potential in terms of efficiency and time savings.
Casasoft, which specializes in tailor-made digital products for real estate marketing, has developed the Casaone real estate software in collaboration with real estate service provider IAZI, both based in Zurich. The aim of the cooperation is to provide employees in the real estate sector with a better and faster process. Casaone was specially tailored to the industry’s customer relationship management and offers a “database on residential properties that is unique in the Swiss real estate landscape”, according to the statement.
The AI-based applications implemented in it and an extensively AI-trained chatbot make life easier for real estate managers and brokers, as analogue work steps such as the creation of the offer description based on the recorded property data will be AI-supported and process-optimized in the future. The elimination of previously analog “Sisyphean tasks”, such as manually filling out data masks before placing a listing, means that more time is available for direct communication with property sellers and buyers. “Real estate professionals will be able to create and list their properties more efficiently than ever,” it says.
There are also advantages for property seekers. “Available properties will come onto the market faster and with higher data quality,” says Martin Waeber, Managing Director Real Estate at SMG. The SMG Swiss Marketplace Group unites the digital marketplaces of TX Group, Ringier and Mobiliar.