AI-supported analysis evaluates leading construction and property companies in Switzerland
Implenia is in first place in a swissreputation ranking of the most important construction and property companies in Switzerland in terms of media reputation. Swiss Prime Site is at the top of the list of owners.
The Zurich-based swissreputation.group has teamed up with the Hamburg-based IMWF Institute to analyse the media reputation of the most important construction and real estate companies in Switzerland. For the benchmark study “Reputation of construction and real estate companies in Switzerland 2024”, all reputation-relevant statements about the selected companies from Swiss media and other online sources were analysed with the support of artificial intelligence (AI) in the period from June 2023 to May 2024.
According to a press release, a total of 46 construction companies, property service providers, companies and owners were analysed, including 21 construction companies and property service providers and 25 property companies and owners. In total, over 26,000 statements in Swiss media were analysed using artificial intelligence.
As in 2023, Implenia from Opfikon ZH took the top spot among construction companies and property service providers. The basis for this is the company’s outstanding visibility. According to the press release, none of the other construction companies come close to Implenia’s media presence. In second place is ERNE in Laufenburg AG, followed by SENN in St.Gallen and LosingerMarazziin Bern. They are followed by Frutiger AG in Thun BE, Eiffage in Glattbrugg, Strabag and Halter AG in Schlieren ZH, Anliker in Emmenbrücke LU and Marti in Lucerne.
According to the press release, a highly developed, AI-supported text analysis was used to measure reputation. After pre-filtering all media articles from the selected companies, the specially trained algorithm semantically analyses the statements and assigns them to the thematic reputation dimensions of product & service, innovation, profitability, sustainability, management and employer.
In the ranking of property companies and owners, Swiss Prime Site from Zug is in first place, followed by Mobimo from Küsnacht ZH, PSP Swiss Property from Zug and Swiss Life Asset Managers from Zurich in fourth place, with SFP Swiss Finance & Property Group from Zurich, HIAG from Basel, Fortimo from St.Gallen and Intershop from Basel coming in between fifth and eighth place. The top 10 is completed by UBS Asset Management from Zurich and Investis from Zurich.