Cantonal hospital: New brand identity under the banner of healing architecture
Baden Cantonal Hospital (KSB) will move into its new building, which is based on the principle of healing architecture, at the beginning of 2025. With a new logo and a modern brand identity, the hospital is focusing on positive and healing-oriented design.
Baden Cantonal Hospital(KSB) will move into its new building at the beginning of 2025. According to a press release, the hospital’s horizontal design concept is based on the principle of so-called healing architecture. In line with this concept, the hospital management has commissioned advertising and branding expert Frank Bodin to design a new brand identity for the KSB.
In the new logo, the blue KSB is supplemented by an orange underline between S and B: KS_B. Together with the additional subline “Ort der Gesundheit” (place of health), also in orange, the new logo is intended to symbolize positive thinking aimed at healing. The underline can be used in both digital and analog form, for example it can be animated and transformed into a heart rate. An oversized logo at the hospital entrance is suitable as a place for selfies, according to the press release.
“The new logo impressed us with its simplicity. It also stands out very well in the digital sphere,” Adrian Schmitter, CEO of KSB, is quoted as saying in the press release. “With the color orange to complement the blue, our brand identity now has a splash of color that makes us unmistakable.”