Holcim takes over Romanian manufacturer of ready-mixed concrete
The cement producer Holcim takes over the Romanian supplier of ready-mixed concrete, General Beton. With the purchase, Holcim wants to increase sales of its sustainable concrete range.
Building materials producer Holcim has announced the takeover of the ready-mixed concrete company General Beton Romania SRL . According to a press release, the eight associated concrete plants are to advance Holcim’s plan to achieve 25 percent of its net sales of ready-mixed concrete with so-called Ecopact concrete.
With the purchase of General Beton Romania SRL, Holcim Romania now has 27 ready-mixed concrete plants. The 160 employees will also be taken over. General Beton generated an estimated net turnover of 45 million euros this year.
“With this acquisition, we will further expand the presence of Ecopact green concrete, the first and most comprehensive range of sustainable concrete in Romania,” Miljan Gutovic, Head of Region Europe, Middle East and Africa at Holcim, is quoted as saying in the press release. Holcim has been working with General Beton Romania for two decades.
The company was founded in Timisoara (Timisoara) in 1998 and has since become the largest independent supplier of ready-mixed concrete in Romania. It supplies metropolitan areas such as Bucharest, Arad, Hermannstadt (Sibiu) and Constanta (Constanta). Nothing was announced about the purchase price.