Gutundgut organises specialist tourism meeting
The fourth touristic experience meeting ERFA was held under the direction of the project developer Gutundgut in Nendaz VS. The gathering of touristic destinations focused on gamification.
Gutundgut, a project developer based in Lenzburg, organised the fourth ERFA experience meeting within the Destination Lab. According to a press release, the exchange of ideas took place on 9 and 10 April at Nendaz Tourisme. In Nendaz, 63 participants from 36 Swiss tourism destinations exchanged views on the topic of gamification in tourism.
They discussed the question of how playful elements can be used to achieve greater guest loyalty. Topics such as the better alignment of tourism services and sustainable behaviour in tourism were discussed in workshops. Nendaz Tourisme also presented the locomotive search game, which can be used to explore the village. Gutundgut summarised the event positively, saying that all participants gained a better understanding of the possibilities of gamification in tourism.
The next ERFA meeting will be held as part of the Destination Lab on 22 and 23 October 2024 in Arbon TG.