Successful 32nd trade fair for the ÖGA 2024
The 32nd edition of ÖGA, the most important Swiss trade fair for the green sector, ended on June 28, 2024 with great success. Trade visitors and exhibitors were delighted with the quality, willingness to buy and organization of the trade fair.
From June 26 to 28, 2024, numerous experts visited the ÖGA to discover the latest developments in horticulture and landscaping, public green spaces and vegetable and berry cultivation. The trade fair management drew a positive conclusion: the 409 exhibitors praised the high quality of the trade visitors, the visitor frequency and the excellent organization of the event. The live machine demos and the opportunity to test equipment on site were particularly appreciated. The unique park atmosphere also contributed to the success of the trade fair.
Voices of the exhibitors
Rolf Schüpbach from Ricoter Erdaufbereitung AG emphasized: “ÖGA is the meeting place for the green industry. We appreciate the open and honest exchange and the opportunity to present our innovations. For us, it is also an opportunity to thank our customers.” Jürg Schwab from Robert Aebi Landtechnik AG added: “The fact that we can present our machines outside is what makes the ÖGA so special for us. It also gives us the opportunity to maintain good customer contacts with decision-makers and meet new customers. For us, the ÖGA is the best of all trade fairs.”
Innovative strength and awards
The industry’s innovative strength was clearly visible at ÖGA 2024. An expert jury selected nine winners of the “Technical Innovations” innovation award from 37 technical innovations submitted – more than ever before. In addition, four new plants were honored with the “New Plants” award. The awards were presented by Christian Stucki, wrestling king and Sportsman of the Year 2019, as part of the official innovation ceremony. Over 180 invited guests from business, politics and exhibitors took the opportunity to exchange ideas and network.
Constant visitor numbers
The exhibition management was also satisfied with the visitor numbers. A total of 20,350 entries were registered, which is comparable to the last edition in 2022 (20,600 entries). Despite a rainy spring, which delayed many horticulturalists and producers, numerous professionals decided to visit the ÖGA. The behavior of the visitors was particularly pleasing: they were interested and ready to buy. The new location of the construction machinery sector no. 10 was also rated positively by the majority. The more compact exhibition grounds led to a change in the flow of visitors without having to change sides of the road.
Future of ÖGA
The next ÖGA will take place from June 24 to 26, 2026. As the most important trade fair for professional horticulture, public green spaces, the municipal sector and vegetable and berry cultivation, it is aimed at experts and decision-makers in the industry. The trade fair is organized by the Swiss Gardeners’ Association, the Oeschberg Cantonal Horticultural School and the Swiss Central office for vegetable growing
The successful staging of ÖGA 2024 underlines the importance of this trade fair for the green sector and raises hopes for an equally successful event in 2026.