Experienced executive takes over management of digital real estate marketplace
Myriam Reinle will become the new CEO of Houzy, bringing over 20 years of experience in building digital marketplaces and tech start-ups. Her appointment marks a strategic move to lead the merged proptech company into the next phase of growth. Her predecessor Florian Rüegg takes on the role of CTO/COO.
Myriam Reinle is to become the new CEO of Houzy, according to a press release. With her track record in the proptech and fintech industry, Reinle is the ideal person to lead the company, which merged with Devis.ch in May 2024, into a new phase of growth.
According to the company, Reinle brings more than 20 years of experience in building digital marketplaces, managing tech start-ups and a comprehensive understanding of the needs of homeowners. As Head of Marketing at Homegate for more than a decade, she played a key role in “establishing the company as a leading player in the Swiss real estate market”, according to the statement.
She is taking over the management of Houzy as an experienced leader “who combines entrepreneurial thinking, expertise in digital marketplaces and the management of start-ups”, according to Christian Mähr, Chairman of the Board of Directors.
Reinle will succeed Florian Rüegg, one of the founders of the proptech company. He is moving to the position of CTO/COO. Since 2017, Houzy has been offering a platform for homeowners to find property valuations, renovation calculators, demand checks and the option of finding tradespeople and estate agents.