Digitalisation strengthens customer focus
Personal dialogue has always been highly relevant in successful business relationships. Particularly in a complex market such as the property sector, where decisions involve large sums of money, proximity to the customer becomes even more important. The challenge: individual and prudent advice requires time. This is where the new digital tools from SMG Real Estate - which make the processes involved in direct contact with tenants, buyers and clients or owners faster and more efficient - offer great potential. This is because property professionals save both time and the associated costs with these solutions. Both can be used to focus on the key phases of personal customer contact.
At the turn of the year, SMG Real Estate integrated numerous new digital tools into the digital Business Manager for its customers, which provide specific support for letting and marketing. These include, for example, the digital showcase page, which professionally presents the portfolio and special services of property companies to interested parties. A personal introduction of the team with contact information and contact person portraits promotes a pleasant first impression and builds trust.
Another new feature is the use of artificial intelligence (AI) and the automated creation of listings on SMG Real Estate’s property platforms. The entire process is made considerably easier. Once the address and a few specific details of a property have been entered, the advert is filled in automatically – supported by reliable data from IAZI. The property description can also be created automatically. The new AI solution is integrated into the Business Manager user interface and analyses property data and neighbourhood information to create professional descriptions that highlight the best features of each property.
SMG Real Estate has also further optimised its marketing packages: 50% more ads in the search results list not only ensure more visibility, but also improve performance and thus the company’s own marketing success. A key factor in optimising the likelihood of closing deals quickly is, on the one hand, information relevant to decision-making and, on the other, the accuracy of the approach to potential interested parties. SMG Real Estate now provides the “Potential Map for Properties” tool for this purpose. Based on property valuations, estate agents can identify regions with potential sales potential and can therefore focus their marketing activities on particularly promising districts and regions.
SMG Real Estate has also simplified day-to-day collaboration within the team. Customers can access the entire real estate ecosystem with just one login. This makes it even easier for them to benefit from daily updates in the Business Manager and gives them quick and convenient access to numerous third-party partner services.
The product portfolio of third-party partners has also been expanded once again. The IAZI capitalised earnings value model not only makes it possible to quickly calculate property yields on the basis of current market data. The tool now also incorporates “natural hazards” on the basis of IAZI data and provides important decision-making aids for most cantons with regard to various natural hazards (including risks such as avalanches, landslides, rockfall, floods, storms, earthquakes, hail and surface runoff) and their hazard categories.
Another example of additional services: If you place the HEDOlight widget on your own company website, it lays the automated foundation for new contacts and mandates. This is because potential home sellers can use the HEDOlight widget to obtain a free estimate of the value of their property based on IAZI’s hedonic method.
And thirdly, SMG Real Estate’s exclusive partnership with the Residenture auction platform opens up new opportunities for estate agents to significantly increase the number of potential buyers for their properties. The leading Swiss platform for AI-supported property auctions provides estate agents with a legally compliant and transparent digital auction process. Bidding processes for properties advertised via SMG Real Estate can be started seamlessly with verified interested parties in a fast, traceable process.
Letting and selling properties is becoming increasingly efficient with the use of digital tools. This not only creates additional convenience and higher performance for business customers, but also frees up time for important customer contact.
If you want to get an overview of all the new digital products, take a look here.