Dietikon relies on location advertising with comedian duo Lapsus
The city of Dietikon relies on humorous videos for its location marketing. She commissioned the Dietiker comedian duo Lapsus to produce several videos.
The city of Dietikon relies on humor in its location advertising. According to a media release, the well-known Dietiker comedian duo Lapsus has therefore received the order to subject their residential area to a critical examination and to record their impressions. It is said that funny, self-deprecating video productions were created.
The videos can now be viewed on YouTube, Facebook and Instagram. The first is entitled “Dietikon from its most beautiful side”. Dietikon is presented as a noisy and urban city with idyllic green areas as the train passes by. The second video introduces the open-air gallery “DietikON – experience light art”, which will run until the end of February, with humorous puns. Further topics are planned.
The core of the campaign, which will last in May, is self-irony, according to the media release. The plan is to publish six to seven videos, which will make the qualities and location advantages of the city visible and promote the city's positioning as a center for business, culture, education, local recreation, sport and leisure.
It is emphasized that the topics have been discussed with the city. The comedians are free to implement it.