Pictet de Rochemont Campus
Private bank Pictet is investing hundreds of millions of francs in its new head office in Geneva, as part of the major Praille-Acacias-Vernets urban development project. The Geneva architectural firm Designlab-architecture has been chosen to design the new building, which at 90 metres will temporarily be the tallest in the city. It is due to open in 2025.
The PAV project extends over three central districts of the city and covers 230 hectares – an area roughly equivalent to the distance between Bürkliplatz and Letten in Zurich. By 2050, 12,400 homes and 6,200 jobs are expected to be created. Construction of Pictet’s new headquarters will begin in autumn 2021, with opening planned for 2025. The new building will house 2,500 workstations and 100 residential units.
Innovative and sustainable design
Pictet’s new headquarters will be built to the most modern standards. The project’s “Feng Shui” design emphasises the link with nature, with elements such as water, air, light and greenery. The building will have 23 floors, including a panoramic restaurant terrace and vast green spaces. A public park and the release of the Drize river are also part of the project.
Environmentally-friendlyconstruction
A key aspect of the project is respect for the environment. The building will be designed to minimise energy consumption and maximise the use of renewable energy. An innovative approach is also being taken to soil disposal. 80.a total of 1,000 m³ of soil will be transported by train to significantly reduce the carbon footprint.
Integration and development of the neighbourhood
The PAV project aims to transform the area’s industrial past into a vibrant mixed-use neighbourhood. In addition to new housing and jobs, the project will create numerous green spaces and meeting areas.
Commitment to the city of Geneva
Renaud de Planta, senior partner at the private bank, emphasises that the new campus is a clear declaration of commitment to the city of Geneva. Despite competition from financial centres such as London and New York, Geneva remains Pictet’s central location. The people of Geneva also contributed to the decision to locate here through their political decisions.
Looking to the future
With the completion of the Pictet Campus in Rochemont, Geneva will not only have a new architectural landmark, but also an important working and living centre in the heart of the city. The project is a symbol of forward-looking urban development that emphasises sustainability and modernity, and will improve the quality of life of Geneva’s residents and workers.