Graubünden luxury residences should be vacant less often

Chur, July 2020

The University of Applied Sciences Graubünden has investigated how luxury properties in the Alpine region can be rented out to an increasing extent. Your needs analysis shows that the greatest possible convenience and security in the process are central for the lessor.

The University of Applied Sciences of Graubünden has examined how the added value of luxury residences that are often vacant can be improved. In this context, the Institute for Tourism and Leisure ( ITF ) investigated the question of how their owners can become convinced renters. In Graubünden they have been “neglected”, writes the FH in a press release . However, because the trend is moving from overnight stays in a hotel to one's own holiday home, this clientele should not be neglected.

However, the existing data is too thin for a needs analysis. Therefore, in their study, the researchers examined the willingness to rent similar prestige properties. In the global yacht charter market, they identified high administrative hurdles as well as psychological motives as an obstacle to renting out. These include encroachments on privacy and limited flexibility in personal use.

The most important finding from this needs analysis, however, is "that both the rental of superyachts and luxury residences are a matter of trust". So that the potential of the often vacant luxury properties in the high-priced Alpine destinations can be used, "all tasks that arise must be managed by a coordinator role". It is your job to guarantee that all service participants work together as smoothly as possible. “The rest then comes naturally, because satisfied landlords generate satisfied tenants,” says the message.

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