Brulé and Prajer establish the Domi Living house brand
Tyler Brulé, Canadian owner of the glossy magazine "Monocle" and the design agency Winkreative, creates a global brand for houses with the real estate entrepreneur Thomas Prajer. It is called Domi Living. Together they operate from Zurich.
From Switzerland, 80 to 100 houses are to be built worldwide that will bear the Domi Living signature, five to seven also in Zurich. Behind this new real estate brand are Canadian designer with British citizenship Tyler Brulé and Zurich real estate entrepreneur Thomas Prajer .
Domi Living was founded in Zug in July 2021 and, according to its website, sees itself as a real estate and lifestyle consultancy. It aims to “create elegant, intuitive real estate and revitalize urban neighborhoods around the world. In doing so, we combine design and site development at a high level with access to a sophisticated, influential global audience.” The buildings in Asian and North American metropolises are to be realized under license by local entrepreneurs.
In order to reach an exclusive target audience, both business partners have good prerequisites. A seasoned journalist, Brulé is the owner of the glossy magazine Monocle . He also owns the Zurich design agency Winkreative with offices in London and Tokyo. Among other things, she gave her logo and name to the then new Swiss airline in 2002. He also owns the radio station M24 and cafés in Zurich and London. He was also involved in the design of the Koya apartment building in the Andermatt Swiss Alps holiday village.
“We want to create a global brand with Domi Living,” said Thomas Prajer of the “Handelzeitung”. The first building of this new brand is to be built on Zurich’s Gold Coast, on a site in Küsnacht owned by Thomas Prajer. Prajer will also contribute the other Domi Living properties in Zurich. According to the information, he has bought around 50 high-quality plots of land in the Zurich area, which he will develop with his company Xania Real Estate . It was founded in March 2022.