Betterhomes joins SwissPropTech
Betterhomes joined the SwissPropTech innovation network in early 2022. The brokerage company from Zurich wants to pass on its own knowledge and push ahead with its expansion into other European countries. Betterhomes is currently active in Switzerland, Germany and Austria.
SwissPropTech has a new member. At the beginning of 2022, Betterhomes joined the innovation network of the Swiss real estate and construction industry, the Zurich-based brokerage firm announced in a statement. As part of its membership, Betterhomes wants to pass on knowledge and promote a planned expansion. So far, Betterhomes has been active with its technology platform for broker and customer software in Switzerland, Germany and Austria.
“We are pursuing the ambitious goal of opening up 30 countries in Europe over the next eight years,” Betterhomes CEO Cyrill Lanz is quoted as saying in the statement. “I don’t count the technology so much as the biggest challenges, but rather the organic growth in sales and the cultural differences in the different countries.” The company is currently preparing a new website and a new learning management system for its technology platform Betternet 3.0 before.
For SwissPropTech, the entry of Betterhomes is “a strong signal for our industry,” explains Lars Sommerer, Managing Director of SwissPropTech, in the press release. “A digital ‘real estate fair broker’ from the very beginning recognizes the importance of innovation and digitization and now wants to pass on his experience and expertise.”