Andermatt becomes a practical field for the Graubünden University of Applied Sciences
The University of Applied Sciences Graubünden and Andermatt Swiss Alps will work together in the future. They are concerned with the transfer of knowledge between scientific knowledge and practice in the alpine holiday destination.
The location sponsors of Andermatt Swiss Alps and the University of Applied Sciences Graubünden cooperate for the purpose of knowledge transfer. According to an identical press release from both organizations, they signed a corresponding agreement on Monday. The aim of this is to build up relevant knowledge through the university and to scientifically support its implementation in practice. In terms of content, the focus is initially on digital customer experience, guest loyalty, data management, networks and sustainability.
Joint research and service projects are to be implemented in these subject areas. "The cooperation is proof of the high quality of the innovation promotion at the University of Applied Sciences Graubünden and strengthens the exchange with external partners through practical projects", says the rector of the University of Applied Sciences, Jürg Kessler.
As part of this cooperation, the Andermatt Swiss Alps Group offers the platform to test the results of scientific work in practice. In this way, the holiday destination is to be substantially further developed. "Thanks to the cooperation with the University of Applied Sciences Graubünden, we can further strengthen our uniqueness in individual topics and test and further develop our modernity", Raphael Krucker, CEO of Andermatt Swiss Alps AG, is quoted as saying.