Luxury real estate is on the rise
The number of sales of Swiss luxury real estate increased by more than half in 2020 compared to the previous year. They were thus about three times as high as the five-year mean. According to a UBS study, their prices rose more than twice as fast as in the broad residential market.
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According to UBS , the pandemic has sparked a sharp surge in demand for luxury real estate. As their recently published study “ UBS Luxury Property Focus 2021 ” shows, demand rose by more than half compared to the previous year. This is about three times as high as the five-year mean. As a result, prices also rose above average: "The excess demand caused prices in the luxury segment to skyrocket by 9 percent in 2020 – significantly more than the 4.4 percent in the average Swiss home market," said UBS real estate expert Katharina Hofer in a press release quoted.
UBS is making a “gold rush” on Lake Geneva. The municipality of Cologny remains the most expensive luxury real estate market in Switzerland. In the luxury communities near Geneva, prices rose by an average of around 16 percent over the course of a year. The highest-priced properties in Gstaad can be found on the second home market. In the Upper Engadin, the luxury segment begins just below the purchase prices there. Luxury properties in mountain communities were also 10 percent more expensive. In contrast, the price increases in the Lake Zurich region and in Central Switzerland were more moderate with an average of 6 percent.
The UBS report cites the positive development of the financial markets as the reasons for the high demand. In addition, the long-term intrinsic value was particularly attractive in view of the uncertain economic development. In addition, the study notes an increased interest from abroad. "Because the local measures to contain the pandemic were far less restrictive than, for example, in France, Italy or Great Britain." A large part of the foreign demand comes from these countries. UBS also cites the low risk of higher taxes in this country for top earners and the good health system as motives.
UBS expects that current demand drivers will also remain in effect in the second half of the year. Accordingly, an above-average number of transactions and local price increases can still be expected. And the trend should continue beyond the year, so Hofer: "Anyone looking for a place with stable institutions and established luxury locations in global luxury markets should increasingly focus on Switzerland."
