UBS real estate platform integrates FinanceScout24
UBS integrates finance broker FinanceScout24 into its key4 real estate platform. The major Zurich bank wants to expand its open platform through partnerships. The goal is market leadership in the platform business.
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The key4 open real estate platform is intended to provide customers with all the services they need to purchase and manage their own home, explains UBS in a press release . Key4 offers, among other things, a management of the mortgages, where you can choose from the offers of different lenders for each tranche. This is "unique in Switzerland", writes UBS.
The big bank wants to expand its platform through strategic partnerships. The digital one-stop shop for finance and insurance topics , FinanceScout24, was the first financing broker to be won, UBS informs in the press release. "The partnership with FinanceScout24 is the next logical step in expanding our ecosystem and part of our long-term strategy to become the market leader in the platform business", Martha Böckenfeld, Head of Digital Platforms & Marketplaces, is quoted there.
In return, FinanceScout24 customers can use the full range of key4 products. "Through the cooperation with key4, we are expanding our portfolio with a strong partner and are now offering our users an even larger range of suitable financing solutions for their personal dream home", Jan Hinrichs, Managing Director of FinanceScout24, is quoted in the press release. The company is part of Scout24 Schweiz AG . Ringier AG and Mobiliar each hold half of the network of online marketplaces.
