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A lifestyle brand is stirring up the hotel industry in Zurich

August 2020

The traditional hotel "Bellerive au Lac" is located on Utoquai in Zurich. It was built in the 1920s. After a complete renovation, it will be the first AMERON Boutique Hotel to open in Switzerland in December 2020.


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The German hotel company Althoff Hotels will take over the traditional hotel “Bellerive au Lac” in Zurich towards the end of the year. The historic building at Utoquai 47 has been completely rebuilt since January of this year and then opened as the third AMERON hotel in Switzerland – two hotels are located in Davos and Lucerne – and the first AMERON boutique hotel in Switzerland. "The size and the spatial plan are perfect for the conversion into an AMERON boutique hotel", Thomas H. Althoff, founder and owner of Althoff Hotels, is quoted in various media.

High quality hotel design
As an interior concept, Monoplan – an architecture firm based in Zurich specializing in the hotel industry – has developed a modern interpretation of the existing hotel design, which can be read on their website. This mainly includes interior design, implementation planning and creative management. “A World of Many Worlds” – that is the hotel group's credo. All hotels are characterized by a cosmopolitan interior design, which at the same time has an individual character in each house. The house will have 61 rooms and suites, an event restaurant and various conference rooms. If everything goes according to plan, the four-star hotel is due to open this winter. ■

AMERON: Two new openings in 2020

The AMERON brand is part of the Althoff Hotels under the management of company founder Thomas H. Althoff. AMERON is currently represented in Berlin, Hamburg, Cologne and Bonn as well as in Davos, Lucerne, Hohenschwangau, at the foot of Neuschwanstein Castle, and in Frankfurt am Main. By the end of 2020, two more new openings will be added to the portfolio: Zurich and Munich.

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