Megura gives Birchmeier Group a new look
The advertising agency Megura has redesigned the Internet presence for the construction company Birchmeier Gruppe from Döttingen. The motto of the new company presentation is: Birchmeier inspires.
The Baden-based communications and advertising agency Megura has revised the Birchmeier Group’s public presentation. According to a media release, the new appearance under the motto Birchmeier enthusiastic is intended to clearly show the company’s development from the small construction company founded in 1940 to today’s large group with over 600 employees. The current range of services includes more than pure construction work. Birchmeier has developed from a pure construction company to a broad-based specialist within the construction world.
This development should also be made visible and noticeable in the appearance of the brand, according to the announcement. Logo, design, photo style, imagery, tonality as well as information architecture and user experience on the website were rather down-to-earth. Megura introduced an iconic B in the logo in the so-called refresh of the brand, which enthusiastically depicts Birchmeier’s positioning. The new page captivates with a light and reduced design, direct and simple tonality and an authentic world of images.
The Birchmeier Group presents itself on the redesigned page as a general contractor who takes full responsibility for the turnkey implementation of a construction project. Architects and specialist planners are integrated in the service contract. The customer has only one contact person.
