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UBS and Baloise create an ecosystem for real estate

Zürich/Basel, July 2021

Baloise and UBS are building a joint digital real estate network. For this purpose, UBS is merging its platforms for mortgage brokerage, Atrium and key4, with the home platform of the insurer Baloise. In addition, start-ups should be able to contribute their respective services.

The major bank UBS and the Baloise insurer from Basel are entering into a strategic partnership. According to almost identical media releases, both are planning to merge their respective solutions and services for property owners.

The joint ecosystem Home & Living is to emerge from the Atrium and key4 mortgage platforms from UBS and Home from Baloise, which broadly covers the living and everyday needs of its customers. In addition, the partners intend to include existing and possible company holdings of both companies. In addition, they also express their intention to integrate the offers of various start-up companies.

"Baloise has in recent years greatly in expanding its ecosystem Home invested", is Yannick Hasler, Head of Retail Banking Baloise Switzerland, cited . "With the cooperation and investments in innovative Swiss start-ups such as Houzy , Devis , MOVU , Bubble Box or Batmaid , the foundation stone was laid for a service network that makes our customers' everyday lives easier."

With Atrium and key4, UBS laid the foundation for its platform business in Switzerland, says Sabine Magri, COO of UBS Switzerland AG. “The continuous expansion through partnerships with and investments in innovative start-ups and intermediaries is central to the further development of our ecosystem. The planned strategic partnership with Baloise is complementary, we can complement each other perfectly. "

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